June 30th, 2010

NEWScoop: Lupe Wins Lone Star Landowner’s Challenge

We missed the Lone Star Beer Landowner’s Challenge on Thursday, June 24th. More than that, we missed out on competing in the event. I have been drinking Lone Star since college. This must have at least funded the plot of land that Guadalupe Valenzuela won during the competition. I want my piece of the pie Lupe. Be forewarned. Below is the press release and rundown from the event.


Urged on by family, friends and a crowd of Lone Star Beer fans, Houston’s Guadalupe Valenzuela captured a piece of lakefront land by winning the fourth annual Lone Star Beer Landowner’s Challenge.

Valenzuela, an inspector at Dow Machine Corporation, who has worked in the oilfield industry most of his life and is a father of four, won the Challenge thanks to his mastery of Texas trivia. He was awarded the “deed” to his beautiful lakefront land located in Wildwood Shores on Lake Conroe by KILT-FM’s Rowdy Yates following a tallying of points from a series of water and Lone Star state-themed challenges which included trivia, Washer Toss, Fish Cleaning and Tub Fishing for Lone Star Beers.


“I still can’t believe I won,” said Valenzuela after emerging victoriously. “I love Lone Star Beer and I love being a landowner. I can’t imagine a better combination!”

A long time supporter of The National Beer of Texas who says he only allows Lone Star Beer in his house; Valenzuela was helped to victory by his friends and family. They not only cheered him on during the Challenge but also helped him prepare beforehand and will now enjoy the spoils of his victory with him.

“I practiced each of the challenges with my friends after I got the news,” added Valenzuela, who said he will use the land as a getaway for his wife and kids. “At work they formed a ‘Team Lupe’ group, and my children even made flashcards for the trivia!”


About the Landowner’s Challenge
Valenzuela was one of three Texans, along with Leo Martinez from Poteet and Joyce Yosko from Floresville, randomly selected from across the state to compete in the Landowner’s Challenge. Each entered the Landowner’s Challenge sweepstakes by finding “land deeds” with codes inside specially-marked packages of Lone Star and Lone Star Light Beer and entering them online at www.LoneStarBeer.com.

“This year’s Challenge embraced Texas’ cultural connection to water sports like tubing, boating and fishing to make the dreams of one Texan come true,” said Keith Hill, Senior Brand Manager – Lone Star Beer.

Fans of The National Beer of Texas were invited to join in the fun by coming out to the event, which was held at Griff’s in Houston. Proceeds from a fish fry held before the event benefited Noah’s Kitchen, a Houston non-profit organization focused on providing meals to the less fortunate.

Loopsters, we have to ask a favor of you. The Loop Scoop is nominated for Best Local Blog by Click2Houston. Do us a solid and cast your vote our way today. We appreciate it. Thanks for reading.

— Paul


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