October 15th, 2010
Save the Date: Sweetest Day… Yes, Really
Sweetest Day. Ever heard of it? Yeah, me either until I did a stint up in Chicago several years ago. Your typical “Hallmark Holiday” and yet, surprisingly, you can’t blame the card company for this one. Although they did come up with this true winner of an e-card for the holiday.
A little background – the short version. A bunch of candy conglomerates sat around one day in 1921 brainstorming ways to increase cavities, I mean, candy consumption in Cleveland. In 1937 the National Confectioners Association tried to rank Sweetest Day as a national holiday. The fact that you’ve probably never heard of it should clue you in to their success rate.
So, what does this have to do with dating? You guessed it. Sweetest Day might as well be Valentine’s Day, the fall version. Well, at least that’s the idea. Because we need another stupid holiday promoting the consumption of ridiculous items such as greeting cards and candy to our “sweet”. Like Valentine’s Day isn’t enough of a reason to make single people feel even more dejected and couples feel obligated and ultimately let down by their partner’s feeble attempt at conforming to society’s mandate to show everyone else how much you care about your mate. I pity those who think the ring/words/fact that he/she even puts up with your BS isn’t enough.
Sweetest Day is also always the third Saturday of October. Anyone want to guess why this particular month is another dim-witted part of the “holiday”? Aren’t we already, to our dentists’ delight, rotting our teeth from the obscene amount of candy consumed leading up to, during, and following… Halloween?! Note: if you take my candy corn away from me, I’ll cut you. I’m serious.
As a female, I will acknowledge that flowers are one of my favorite things. I am also an admitted chocoholic (the first step is admitting you have a problem). But it’s the supposed requirement to receive said items on a particular day that get to me. Small thoughtful gifts such as these are a million times more meaningful if received on a completely random day. Like October 20, which has no significant meaning except the fact that it is Snoop Dogg’s birthday. Fo shizzle.
Who knows, maybe the holiday will catch on now that there is an unhealthy obsession with vampires outside of the Emo/Goth population. Mix Sweetest Day with Halloween and BAM! Vampire paradise. Come on Hallmark, ditch the snorting pig cards and come up with something about bloody vampire hearts or how sexy hot it is that my man wants to suck my blood.